Michael Cheney, The UK's Adsense Expert
Michael's relatively new to being one of the "big boys" and was catapulted to being one of that crowd by his successful release of Adsense Videos early in 2006.
His product launch for Adsense Videos used Mike Filsaime's Butterfly Marketing principles and really proved the effectiveness of his product launch tool.
Following on that success, Michael's released a list building tool (November 2006), 11 Days to List Profits - complete with step by step videos on how to build a successful, money making list.
It seems that Michael's hallmark is going to be friendly, approachable and accessible videos that give step by step instructions for even the internet newbie. This is a refreshing approach to many products which assume a certain level of knowledge.
Michael's videos are always easy to understand with an interesting touch of humour.
For example, one of his promotional videos for 11 Days to List Profits included a video of him and his dog Max sat in front of the computer in his home office, claiming that the product was so simple that even Max could build his own successful list!
Michael's had a crazy ride, from little known British marketeer, to someone who's in demand at conferences in the States and meets up with the top names in internet marketing. As things settle down, it's good to see that Michaels continuing to build his relationship with his list and is offering useful information, videos and updates.
Michael's someone I've got a lot of time for - he hands out plenty of useful free info in his "mini courses" and has a softly, softly approach when it comes to sales, which is a refreshing change from some other well-known names. All in all, I'd recommend any product of his as it's well researched, well presented and easy to access.
Mike's next big launch is in April 2007.
Recommended Resources
15 ways to make money on the internet - Free download
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